Marketing & Web Analytics · 2023
FanRaiz
A QR-driven campaign platform for local businesses — one printable code turns a walk-in into a tracked customer, with live engagement analytics and a dual-theme interface built for high-conversion landing pages.
- Role
- Full stack developer
- Year
- 2023
- Category
- Marketing & Web Analytics
- Stack
- ReactTypeScriptTailwind CSSFirebaseQR.io APIAnalytics
Key engineering metrics
Interface
Dual theme
Dark and light modes built as first-class, not a late retrofit
Analytics
Real-time
Firebase-backed scan data, attributed per campaign placement
Status
Live
Running in production at fanraiz.com
The problem
Restaurants, cafés and salons collect nothing from the customers already standing in front of them. The review never gets written, the contact details are never captured, and there is no way to tell which table tent, flyer or window sticker actually brought anyone back.
The solution
I built the whole loop around one printable QR code. A scan opens the business's branded page, collects a rating and a contact in a single pass, and returns a freebie in exchange — the incentive that makes the trade worth it. Dynamic code generation runs against the QR.io API so each placement is separately trackable, with Firebase behind it feeding a dashboard that updates as scans arrive.
The outcome
Shipped and live at fanraiz.com. Owners can see which placements are converting while a campaign is still running, and the reviews and contacts stay theirs rather than a platform's.
Architecture
- Frontend
- React
- TypeScript
- Tailwind CSS
- Data
- Firebase
- Integrations
- QR.io API
- Analytics
Gallery
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